In 2025, many Ilonggos continue to grapple with financial struggles as the Philippine economy faces rising inflation, fluctuating prices, and a weakening peso. For those striving to make ends meet, the challenge is not just earning more but also managing money wisely. Amid these challenges, Robert Kiyosaki’s Rich Dad Poor Dad stands as a beacon of financial wisdom—a life-changing book that can guide Ilonggos toward financial freedom.
The Financial Struggles of Ilonggos in 2025
1. The Reality of Low Buying Power
The buying power of the Philippine peso has weakened significantly in recent years. With the cost of living in Iloilo City and other parts of the province steadily rising, many Ilonggos find themselves stretching their incomes to cover essentials like food, housing, transportation, and education.
For instance:
- A typical family of four in Iloilo needs at least ₱20,000–₱30,000 per month just to cover basic expenses.
- Rising food prices, particularly for rice, vegetables, and meat, force families to make compromises on nutrition and quality.
- Gasoline prices affect transportation costs, impacting both commuters and those in the delivery or logistics business.
2. A Culture Focused on Hard Work but Lacking Financial Education
Ilonggos are known for being hardworking and resilient. Many work multiple jobs or overtime just to provide for their families. However, financial struggles persist due to a lack of financial literacy—an area Rich Dad Poor Dad powerfully addresses.
Without proper knowledge of savings, investments, and passive income opportunities, many Ilonggos end up:
- Living paycheck-to-paycheck.
- Incurring debts from loans or credit cards.
- Relying solely on government pensions and benefits for retirement.
How Rich Dad Poor Dad Opens Eyes to Financial Independence
Robert Kiyosaki’s Rich Dad Poor Dad offers practical lessons and life-changing insights that resonate deeply with financially struggling Ilonggos. Here’s why it’s impactful:
1. It Challenges the Traditional Mindset About Money
The book introduces readers to two contrasting philosophies about money—one from the “Poor Dad” who values job security and education, and the other from the “Rich Dad” who prioritizes financial literacy and investing.
For many Ilonggos raised with the belief that finishing school and securing a job is the ultimate goal, this perspective is a wake-up call. Kiyosaki emphasizes building assets rather than relying solely on salaries, encouraging readers to rethink their financial strategies.
2. It Teaches Financial Literacy
Kiyosaki stresses that true financial education is not taught in schools. Ilonggos often graduate without understanding how taxes, loans, and investments work. Rich Dad Poor Dad provides easy-to-grasp lessons on:
- Managing money.
- Making investments that generate passive income.
- Avoiding debt traps.
This is especially relevant in 2025, where online businesses, cryptocurrency, and property rentals provide new avenues for income.
3. It Empowers Readers to Build Wealth, Not Just Earn It
One of the key messages of Rich Dad Poor Dad is the importance of assets over liabilities. Many Ilonggos unknowingly invest in liabilities like cars and gadgets instead of income-generating assets like rental properties, small businesses, or stocks.
The book encourages readers to shift from being employees to becoming entrepreneurs or investors—empowering them to break free from the cycle of financial struggle.
4. It Provides Practical Steps to Start Small
For Ilonggos hesitant to take risks, the book emphasizes starting small—buying affordable assets, learning skills, or partnering with others to build businesses. This practical approach resonates with locals who may lack large capital but have the creativity and determination to start businesses like sari-sari stores, online shops, or food stalls.
Why This Book Matters in Iloilo’s Current Economy
Iloilo City is transforming into a booming economic hub, but not everyone benefits equally. While businesses grow and tourism rises, many workers still face stagnant wages. Rich Dad Poor Dad equips Ilonggos with the tools to keep up with Iloilo’s growth and even capitalize on it.
- Opportunities in Real Estate and Tourism – With Iloilo becoming a hotspot for local and foreign tourists, investing in rental properties and hospitality services can yield steady income.
- Small Business Growth – From food businesses to online shops, Iloilo’s entrepreneurial spirit is thriving. The book helps readers identify sustainable business ideas.
- Financial Resilience During Inflation – With inflation impacting household budgets, the lessons in the book can guide Ilonggos to save, invest, and earn beyond their primary jobs.
The Time to Act Is Now
As 2025 unfolds, Ilonggos face both economic challenges and opportunities. Rich Dad Poor Dad is not just a book—it’s a mindset shift that empowers readers to take control of their finances, make informed decisions, and build lasting wealth. Order Rich Dad Poor Dad for P200 per copy at Next Chapter Bookstore.
For financially struggling Ilonggos, this book is more than advice; it’s a call to action to rise above limitations and create a better future.
So, if you’re tired of living paycheck-to-paycheck, it’s time to pick up Rich Dad Poor Dad. Your journey to financial freedom might just start with a single chapter.
