The fourth day of March this year – Saturday – marked the first leg of TalkxIloilo with Mr. Ken Lerona held at Bluejay Coffee & Co. Ayala Technohub, Iloilo participated by students, bloggers, practitioners, business owners, his classmates, and his friends!
“TalkxIloilo is a free conversation on PR and Marketing with bloggers, practitioners, teachers, and students who are interested and are passionate about these subjects.” – Ken
Let me highlight some of the notable insights from the talk.
“Virality is a big business.” – As the world of business expands and evolves, platforms for marketing and PR also run the pace. And we cannot deny that digital marketing is the future of it all – yet without disregarding traditional marketing.
“Brand is a promise.” – Sir Ken passionately expressed that brand is a promise of who you are and what your customer can expect from you. It is a symbol of commitment to the customer.
“PR is a long-term relationship of good will.” – More than a one-time sales transaction from a customer, PR should be a sustainable relationship. It should cater connections and engagements from the target market.
“Three important skills to be a good marketer – (1) a good marketer is a good listener, (2) a good marketer is a good listener, (3) a good marketer is a good listener.” That says it all. A marketer should know the target market and address its demand. The best way to do that is by listening to their cry.
As strongly believed by Sir Ken, Iloilo is a breeding ground of the best marketers there can be in the country. Ilonggo is a unique kind of breed. This is the reason why this talk is conceptualized and made into a reality. As much as he supports the city’s growth in terms of business marketing and PR, I also share the same passion as to promoting the good of our city.
To sum up my experience at the talk, it was a fusion of a fun and a transformative session on marketing and PR. And Simply Weekend is grateful to be part of that session.
Congratulations to Mr Ken Lerona for a successful event!
You can reach out to Sir Ken in social media.
Facebook: /kenlerona
Twitter: @kenlerona
Instagram: @kentalkbusiness
Special thanks to Bluejay Coffee & Co., Panay News and Human Nature Iloilo for the support!
Thanks for following Simply Weekend! Like our Facebook Page, follow me on Instagram and let me know your thoughts on this journey! Stay tuned for the next adventure!