Holiday shopping gets an Apple upgrade in Iloilo with newly opened Power Mac Center Apple Premium Partner store in SM City Iloilo!
This holiday season, shopping in Iloilo just reached a whole new level as Power Mac Center (PMC) marks a historic milestone: the opening of the first-ever Apple Premium Partner (APP) store in the Visayas, located at SM City Iloilo. For Ilonggos and nearby provinces, this means the complete Apple experience, right where the holidays feel most festive.
For 31 years, Power Mac Center has been redefining how Filipinos experience Apple. With the launch of its Apple Premium Partner store in Iloilo, PMC brings the highest classification of Apple reseller stores worldwide closer to home. Designed to mirror the clean, minimalist, and contemporary feel of an Apple Store, the APP concept brings retail, service, and training all under one roof, making it easier than ever to explore, learn, and get support for your Apple devices.
“Finally opening an Apple Premium Partner store in the Visayas is a celebration of the journey where we constantly reinvent how we serve customers. Through this new hub, we hope to build a stronger, more connected community of Apple fans that put technology to good use, not only in Iloilo but the entire geographical region,” shared PMC Director for Marketing and Product Management Joey Alvarez.
Beyond the sleek interiors and the latest Apple devices, the new store also represents a deeper commitment to local growth. As PMC expands, it brings opportunities with it, creating jobs, nurturing local talent, and supporting communities. With APP stores offering retail, training, and service in one space, career growth opportunities for Ilonggos are built into the experience, contributing to a more vibrant local economy.
The store also plays a key role in bridging Apple technology with real-world applications. As an Apple Premium Partner, Apple Premium Reseller, Apple Authorized Education Reseller, Apple Authorized Service Provider, and Apple Professional Learning Provider, Power Mac Center is fully equipped to support workplaces, organizations, schools, colleges, and universities across Iloilo and the Visayas, helping streamline operations and elevate learning and productivity through the Apple ecosystem.
Complete Your Holiday Shopping at PMC SM City Iloilo
Just in time for gift-giving season, PMC SM City Iloilo is rolling out exclusive in-store promos to celebrate the first APP store in the Visayas, available until December 21, 2025 only:
- Up to P20,500 off on select Apple devices
- Up to P2,700 off on select AirPods models
- Up to P2,490 off on Apple TV models
- Up to P1,500 off on select Apple accessories
- Up to 90% off on select premium accessories
- Up to additional P1,000 on your trade-in value when you trade in your current device
- Up to P33,000 off on 24-month installments using a BPI credit card
- Up to P28,000 off on participating Mac models using a UnionBank credit card
- Up to P9,000 off on iPhone 17 series models and iPhone Air with an EastWest Bank, HSBC, RCBC, or Security Bank credit card
Terms and conditions apply.
Beyond shopping, customers can also enjoy free in-store group demos every Friday to Sunday, perfect for picking up new skills and discovering tips and tricks to maximize Apple devices. On the service side, a 50% off on diagnostics and non-repair services is available on December 19, 2025, exclusive to Power Mac Center SM City Iloilo customers.
Rewards That Go Further
Every purchase and service transaction at the new store earns 1 Infinite loyalty points. This premium rewards program allows members to redeem points for devices, accessories, and select services and training courses, plus enjoy up to 50% discount on Apple training courses and exclusive perks from Basecamp and Mobile Care.
Power Mac Center Apple Premium Partner SM City Iloilo is located on the 3rd Floor, open daily from 10 AM to 9 PM. As the 11th APP store nationwide, it stands as a new holiday destination where technology, community, and celebration come together, making this season smarter, brighter, and more connected.
